Samsung Beats Apple In The Global Smartphone Market As Chinese Brands Close In

Korean smartphone maker Samsung is beating Apple in global smartphone sales, as Chinese makers like Xiaomi, Oppo and Huawei are closing in.

That’s according to a recent report published by Newzoo.

“Globally, there were 3.6 billion active smartphones in use in June 2018,” says the report. “The world’s most popular smartphone brand was Samsung, boasting 893 million active devices and a market share of 27%. Apple was a close second, with a market share of 24%. Samsung’s lead is mostly due to the company’s selection of budget devices, which fare well in developing markets such as India. Globally, Chinese manufacturers Oppo, Xiaomi, Huawei, and Vivo came in at #3, #4, #5, and #6, respectively. Together, the four Chinese companies make up a third of the world’s active smartphones.”